PR, Communications and Brand Strategy with a genuine international touch

who we are

Moosso, formerly Novità Italia, is an agency specializing in strategic PR, communications and branding with a focus in Architecture and Design.

Moosso is based in Milan, the vibrant heart of the international design scene. Founder and Managing Director Barbara Musso has been collaborating for over 20 years with a leading PR agency in the United States as a consultant director. The Milan agency is where she can truly bring together all her past experience as a designer and in the communications industry.

Today, Moosso is an international team focused on the development of strategic brand and communication projects, the organization of Architecture and Design events and the promotion of synergies between creative talents and companies.

Moosso has earned a prestigious place in the professional media world thanks to strong professional relationships in New York, solid networks developed with London, Cologne and Tokyo, and long-term collaborations with influential national and international associations.

What we do

  • marketing2
  • public
  • connectors
  • brandstrategy
  • press
  • responsible

CASE STUDIES

  • LATOxLATO, ph. Matteo Imbriani
    LATOxLATO, ph. Matteo Imbriani
  • Preciosa, "Crystal_Beat II", MDW 2024, ph. Jan Dolezal
    Preciosa, "Crystal_Beat II", MDW 2024, ph. Jan Dolezal
  • Agape, ph Andrea Ferrari
  • Lodes, "Easy Peasy" rechargeable lamp by Luca Nichetto
    Lodes, "Easy Peasy" rechargeable lamp by Luca Nichetto
  • Norman Foster Foundation & Holcim, "Essential Homes Research Project", Collateral event at 18. Venice Biennale
    Norman Foster Foundation & Holcim, "Essential Homes Research Project", Collateral event at 18. Venice Biennale
  • "Madco" by Elisa Ossino for Ambientec, ph. Valentina Sommariva
  • "Prior Ecclesia", project by architectural firm DIdea, ph. Anna Positano
  • Preciosa, "Crystal_Beat II", MDW 2024, ph. Jan Dolezal
    Preciosa, "Crystal_Beat II", MDW 2024, ph. Jan Dolezal
  • "Confluence 20+" - Hong Kong Design Center
    "Confluence 20+" - Hong Kong Design Center
  • ISKO Denim Sound Textures - Wallpaper* Handmade
    ISKO Denim Sound Textures - Wallpaper* Handmade
  • Ambientec, "TURN+" by Nao Tamura, ph. Daniel Kai Hirao
    Ambientec, "TURN+" by Nao Tamura, ph. Daniel Kai Hirao
  • Polish Design for Culture.pl
    Polish Design for Culture.pl
  • Stickbulb
    Stickbulb
  • img alt SINGAPORE PAVILION 2018 Exhibition 18 C 12 Final Front
    Singapore Pavilion - Venice Biennale 2018
  • "Very Graphic" - Culture.pl
    "Very Graphic" - Culture.pl
AGAPE | AGAPECASA

Agape has been pioneering bathroom architecture since 1973. Timeless solutions for the home's most intimate environment.  We manage strategic public relations and the international press office for Agape, Agapecasa (licensee of Angelo Mangiarotti's collections) and AgapeMilano (multi-brand showroom in partnership with design brands complementary to Agape). Among the activities we develop original brand activation formats in synergy with the company's marketing team.

Activities

  • Communication strategy
  • Brand strategy support
  • International PR
  • Media planning
  • Italian and international press office (DACH area excluded)
  • National and international press conferences
  • One-to-one media meetings
  • Interviews
  • Copywriting activities
  • Development of original brand activation formats
  • Press tours
  • Product placement

Press Coverage

New York Times, Wallpaper*, Living, Abitare, Living Etc.(UK), Marie Claire Maison (France), Elle Decor Italia, Elle Decoration NL, Design Anthology, Domus Italia, Falstaff Living, Identity, La Nation (Argentina), Daily Mail, La Repubblica, Interni, …

Events

  • Press previews
  • Press tours
  • Milano Design Week – 2021 | 2022 | 2023 | 2024
  • "Alfabeto Mangiarotti" – docufilm directed by Davide Maffei, presented in collaboration with Elle Decor and MDFF
  • 50th Anniversary Celebration

 

LODES

Lodes is a decorative lighting company founded in 1950 in Venice. To embrace a new era, the brand underwent a significant transformation from Studio Italia Design to Lodes, a change supported by Moosso through brand communication and the launch of new products. Lodes is known for its collaboration with illustrious designers such as Luca Nichetto, Patrick Norguet, Nika Zupank, and Ron Arad. The partnership with Moosso, which began in 2020, has elevated Lodes to become one of the top four most recognized decorative lighting brands in Italy.

Activities

  • Media PR
  • Press tours
  • Media planning
  • Italian press office
  • One-to-one media meetings
  • Interviews
  • Development of original brand activation formats
  • Product placement

Press Coverage

Living (Corriere della Sera), Domus, The Good Life, Marie Claire Maison, Elle Decor, Corriere della Sera, Interni, Il sole 24ore, Abitare, Casa Facile, Pambianco, Home!, Grazia, Architectural Digest, MFF, Pambianco, Gentleman, …

Events

  • Press previews and Press tours
  • Milano Design Week 2021 | 2022 | 2023 | 2024 
  • Euroluce 2025
  • Developing and managing Lodes Style Affair program: meetings with stylists
  • Interviews management
  • La Casa Fluida with Elle Decor · Terrae (2023) and Aqua (2024) with Archiproducts
ISKO Denim Sound Textures - Wallpaper* Handmade

ISKO Design Sound Textures

"ISKO Denim Sound Textures" is an immersive and interactive space. An invitation to discover the world of ISKO, ingredient brand leader, through a series of tactile installations that reveal surprising progressions of textures and sounds.Activities

  • Selection of the project curator
  • Support for brand positioning in identifying the space and the exhibition partners
  • Press office
  • Event planning and management
  • International PR

Concept
Fabio di Liberto (ISKO Brand Director) and Chiara Luzzana (Sound Artist)

Curator
DWA Design Studio

Press Coverage
Vanity Fair, Vogue, Abitare, Wallpaper*, La Repubblica, AD Italia, Perspective, WWD, Esquire, Flaunt, Fuorisalone.it, thesignspeaking, larena, Pambianconews, Fashionunited, Ilgiornale, Sportswear-international, Fashionnetwork, …

Event Tour

  • Wallpaper* Handmade – Fuorisalone Milano (April 2019)
  • Copenhagen Fashion Summit (September 2019)
  • OSAKAxMILANO DESIGN LINK 2019 (October 2019)

Partnerships
Wallpaper*, Dovetail, Taylor Stitch, Tiziano Guardini, Replay, 7 For all Mankind, O’neill, Hugo Boss, Madewell, Marithè Francois Girbaud

 
LATOxLATO

LATOxLATO - Unusual Italian Design

Rationalist-style candleholders, centerpieces and vases as perspective-driven and metaphysical as a Renaissance piazza. A tribute to the history of Italian art and architecture that inspires designers Francesco Breganze de Capnist and Virginia Valentini, founders of LATOxLATO. The entire collection reflects their passion for the most refined and authentic expression of Made in Italy, reinterpreted through a contemporary lens. At Moosso, we oversee the brand’s positioning and communication, both in Italy and internationally, managing every phase — from strategic definition to content production, from media presentation to supporting the brand in building partnerships with other companies.

Activities

  • Support for brand positioning
  • Communication strategy development
  • International PR
  • Placement on e-commerce platforms
  • Placement in store
  • International press office
  • Photo shoots
  • Press previews
  • One-to-one press and B2B meetings

Press Coverage
Abitare, AD Germany, How to Spend It (The Times), Design Milk, the Architect’s Newspaper, Wallpaper*, Casa Vogue , Perspective Global, Architectural Records, Marie Claire Maison, Surface, Home Journal, AD Italia, Wall Street Journal, AD Spain, Elle Decoration UK, Noblesse, …

Awards
The Architect’s Newspaper – Best of Products Awards 2019 Honorable Mention

Events

  • Wallpaper* Handmade 
  • OSAKAxMILANO DESIGN LINK 2019 
E-commerce and showroom partnerships
  • 10 Corso Como 
  • Artemest
  • 1stdibs
  • Design2Taste
POLISH PAVILION - 19. VENICE ARCHITECTURE BIENNALE

The Polish Pavilion at the 2025 Venice Architecture Biennale explores the ancestral and contemporary meanings of safety in architecture through a multidisciplinary and human-centred approach. Moosso was selected as the Italian and international press office for its solid track record in cultural communication and its proven experience managing national pavilions at La Biennale. The agency supported the project from strategic positioning to the full rollout of media relations across multiple countries.

Activities

  • Management of the Italian press office
  • Management and support for the international press offices
  • Management of workshops and talks
  • Organization of the International Press Conference

Press Coverage
Artribune, Domus, ArchDaily, Wallpaper*, Il Giornale dell’Architettura, Dezeen, Vogue Poland, Baunetz, Architectural Records, Elle - BR, Elle Decor Poland, GQ - JP, The Architect's Newspaper, The Guardian, Frieze - GB, Monocle, Vogue - IT, …


Moosso in numbers

25
years of experience
in design and
communication
193
countries in the world where we communicate
67
countries where our news was published in 2024
1500
articles about our best performing client published in 2024
25 K+
journalists and media pros in our in-house database
36 K+
architects and interior designers in our in-house database, registered via our events
6 K+
journalists and bloggers we work with in the US and Canada
7 K+
architecture and design publications we monitor worldwide

PORTFOLIO

Our clients are brands, designers, architectural firms, curators, trade shows and associations. We have chosen them because they are all unique: innovative, dedicated, refined, experiential, ethical, sustainable, immersive, unforgettable, international, responsible, controversial, poetic and so much more.

 

  • 19. Venice Architecture Biennale - Polish Pavilion

  • Agape

  • Agapecasa

  • Diesel Living with Lodes

  • Didea

  • LATOxLATO

  • Lodes

  • Preciosa Lightings - Milano Design Week [2018-19-22-23-24-25]

  • Zilio A&C

  • Ambientec

  • Adam Mickiewicz Institute

  • Cersaie

  • Circula di Studio Rygalik

  • Culture.pl

  • District Eight

  • Durat

  • Fabio Mazzeo Architects

  • Hong Kong Design Centre, Milan Design Week 2017

  • Kenji Kawabata, Milan Design Week 2022

  • ISKO Denim

  • Materica

  • Mathieu Lehanneur, Milan Design Week 2022

  • Mo.1950

  • Perennials and Sutherland

  • Poltrona Frau

  • Salone del Mobile.Milano

  • Stickbulb

  • 18. Venice Biennale - Singapore Pavilion

  • 18. Venice Biennale - Irish Pavilion

  • 18. Venice Biennale - Gbolade Design Studio

  • 18. Venice Biennale - Norman Foster Foundation & Holcim

  • 17. Venice Biennale - Singapore Pavilion

  • 17. Venice Biennale - Irish Pavilion

  • 16. Venice Biennale - Singapore Pavilion

  • 15. Venice Biennale - US Pavilion

  • 14. Venice Biennale - US Pavilion

  • 23. Triennale Milano - Polish Pavilion

  • 22. Triennale Milano - Polish Pavilion

  • 22. Triennale Milano - US Pavilion

  • 21. Triennale Milano - Polish Pavilion

  • Expo Milano 2015 - US Pavilion

PRESS AREA

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Moosso
Via Nino Oxilia 1
20127 Milano (IT)
T +39.02.3675.1875

Barbara Musso
Founder and Managing Director

mob. +39.338.499.8868

General inquiries and information:


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@moossopr