The Architectural Imagination
15. Venice Architecture Biennale

“The Architectural Imagination” is a project exhibition directed by Cynthia Davidson e Mónica Ponce de León about new speculative architectural projects designed for four urban areas in Detroit, Michigan.
These 12 projects designed by American architectural studios include approximately 250 objects, such as architectural models, drawings, collages and videos.

Activities

• International press office
• International Press Conference
• Opening VIP party at Guggenheim Foundation in Venice
• Press desk at the Pavilion during the press previews of Venice Biennale

Commissioner 
Taubman College of Architecture and Urban Planning at the University of Michigan

Press Coverage
The Architects Newspaper, Architectural Record, ArchDaily, Detroit Free press, Platform Arquitectura, Artribune, Archinect, The Interior Director, Metropolis, ARCHITECT, BauNetz, Curbed, Designboom, Interni, Modulo, Azure, Arte, Wallpaper*, Arquine, Il Giornale dell’Architettura, NY Times - T mag, Notizier, Archipanic, Rai News, LA Times, Exhibart, Inexhibit, Archilovers, World Architecture, Wired, The Observer, Azure, Vision 3.0, Dezeen, Artext, Huffington Post, …

The MYCOsystem
XXII Triennale Milano

The MYCOsystem is a lab for reflection on a new paradigm of sustainability and design that goes beyond simply imitating the cycles of nature: an approach that abandons the anthropocentric idea of producing, accumulating, consuming and discarding objects and instead looks towards their eventual return to the natural cycle of material transformation.
Can we develop a new kind of design that is not dependent on the inexorable logic of growth, consumption and production?

Activities

• Activator
• International press office
• International Press Day
• One-to-one press meetings
• Collateral events + workshops

Curators
Małgorzata Gurowska, Agata Szydłowska and Maciej Siuda

Commissioner
Adam Mickiewicz Institute

Press Coverage
Abitare, Domus, Corriere della Sera- Living, Fuorisalone.it, Interior Design, Eventbrite, GDA Press, I Love Parquet, Evensi, Opencall-mag, Flash Art, Trendnomad, Frankfurter Buchmesse, Conversationsri, Elle Decor Italia, IFDM - Il Foglio Del Mobile , The Way magazine, Brokennature.org, Polacy We Wloszech, Gazzetta Italia, Office Insight, Design Applause, Cose di Casa, …

ISKO Design Sound Textures

"ISKO Denim Sound Textures" is an immersive and interactive space. An invitation to discover the world of ISKO, ingredient brand leader, through a series of tactile installations that reveal surprising progressions of textures and sounds.Activities

• Selection of the project curator
• Support for brand positioning in identifying the space and the exhibition partners
• Press office
• Event planning and management
• International PR

Concept
Fabio di Liberto (ISKO Brand Director) and Chiara Luzzana (Sound Artist)

Curator
DWA Design Studio

Press Coverage
Vanity Fair, Vogue, Abitare, Wallpaper*, La Repubblica, AD Italia, Perspective, WWD, Esquire, Flaunt, Fuorisalone.it, thesignspeaking, larena, Pambianconews, Fashionunited, Ilgiornale, Sportswear-international, Fashionnetwork, …

Event Tour

• Wallpaper* Handmade – Fuorisalone Milano (April 2019)
• Copenhagen Fashion Summit (September 2019)
• OSAKAxMILANO DESIGN LINK 2019 (October 2019)

Partnerships
Wallpaper*, Dovetail, Taylor Stitch, Tiziano Guardini, Replay, 7 For all Mankind, O’neill, Hugo Boss, Madewell, Marithè Francois Girbaud

LATOxLATO - Unusual Italian Design

Austere candleholders recalling Rationalist masterworks, a centerpiece and flower vases drawing on the perspective and metaphysics of the Renaissance piazza. An homage to the history of the Italian art and architecture that inspires the studio’s two founding designers, Virginia Valentini and Francesco Breganze de Capnist.
Every piece of the collection tells the story of their passion for Italy, its traditional materials and noble artisanal techniques.

Activities

• Support for brand positioning
• Communication strategy development
• International PR
• Placement on e-commerce platforms
• Placement in store
• International press office
• Photo shoots
• Press previews
• One-to-one press and B2B meetings

Press Coverage
Abitare, Icon Design, How to Spend It (The Times), Design Milk, the Architect’s Newspaper, Wallpaper*, Casa Vogue, Perspective Global, Architectural Records, Marie Claire Maison, Surface, Obsigen, Zero, DesignStreet, Wall Street Journal, Home, Casa Facile, Moj Enterijer, Sohu, Aspire,…

Awards
The Architect’s Newspaper – Best of Products Awards 2019 Honorable Mention

Events

• Wallpaper* Handmade 
• OSAKAxMILANO DESIGN LINK 2019 

Partnerships e-commerce platforms and showrooms

• 10 Corso Como 
• Artemest
• 1stdibs
• Design2Taste

“Connecting Experiences” by Michele De Lucchi

Poltrona Frau and Michele De Lucchi reflect together on the new relationships emerging between man and technology, through "Connecting Experiences".

The immersive project presented during the Milan Design Week 2019 at the Poltrona Frau showroom is part of Earth Stations, the visionary initiative developed by the well-known Italian architect and dedicated to the concept of rethinking spaces to redesign interpersonal relationships.

Client
Poltrona Frau presenting “Connecting Experiences” by Michele de Lucchi

Activities

• Management of the Italian press office
• Management and support for the international press offices
• Management of workshops and talks
• Organization of the International Press Conference

Press Coverage
Corriere della Sera, Vogue, Elle Decor, Il Sole 24 Ore, Dezeen, Vanity Fair, Domus, Interni, Rolling Stone, Abitare, AD Italia, Milano Finanza, le Magazine du Monde, il Giornale, Cose di Casa, Ifdm.design, Fashion Network, Pambianco, Mffashion, Surface, Office insight, Frame, Area Arch, Drwong, Gucki.it, the Architecture Club, Decoration and Style, Stylepark, Designbest, Archiportale, …